Brief: Create an attraction to promote Aero’s new drinking chocolate in UK shopping centres. The attraction needed to be able to display a number of phrases relating to the new product, as well as including an opportunity for competition giveaways.

Arcstream’s solution: We delivered an experiential tunnel, installed with the Living Image interactive system. Guests could enter the tunnel, where they would walk over an interactive floor projection of fluid chocolate that rippled when walked on. Bubbles could be seen floating up from the depths of the chocolate that if stepped on and popped, revealed a phrase together with a related sound bite. Certain bubbles, when popped, would also cause the system to run an animation and show the guest they had won something, as displayed by the animation.