Brief: Create a unique venue and media solution for MTV to advertise their main programme interest at the MIPCOM exhibition in Cannes, 2008.

Arcstream’s solution: The arcSphere was perfect for this. The concept for the event was a large cocktail party, with a DJ and nightclub atmosphere inside and lounge area outside. During the event a 360-degree, seamless projection was used to display High Definition Media MTV-show promos. The event was initially planned for 350 guests, which shot to 850 after the arcSphere was inflated and teaser trailers displayed.