Brief: To create an interactive window display in three of Sony’s flagship stores which will attract the attention of shoppers and raise awareness of their latest advertising campaign, ‘images like no other’.

Arcstream’s Solution: Arcstream AV installed a sophisticated interactive window projection which incorporated a promotional window film, branding and a TV screen showing the ‘foam’ advert, as well as the window projection, creating a fully integrated promotional display. We worked alongside creative production agency Pollen who built special content to interlink with the new advert, showing foam which can be ‘wiped away’ by touching the glass, to reveal the three new digital camera models. Each model could then be individually touched and selected to give the user a closer look and more on-screen information about the product.

Andrew Hall, Creative Production Director of Pollen explained: “We wanted an interesting, impactful display for the window that would take the ‘foam’ concept to a completely new level. By adding an interactive element to the display, we could take the advertising even further by informing and educating passers by about the new products.”